WILMINGTON, NC
Aloft Wilmington at Coastline Center
APRIL 27, 2022
Agenda
VRM Intel Live! Wilmington presented by Generali Global Assistance
April 27, 2022, Aloft Hotel
| 7:45 - 9:30 | Registration and Breakfast sponsored by Extenteam | ||
| 8:15 - 8:45 | Welcome and Breakfast Keynote - Overcoming Adversity (And How to Get Out of Your Own Head) with Karen Fleck | ||
| 8:45 - 9:35 | General Keynote―State of the Region: Post-Pandemic Vacation Rental Performance and 2022 Summer Forecast with Jason Sprenkle, CEO, Key Data | ||
| 9:50 - 10:30 |
The VR Digital Marketing Benchmarks You Should Be Hitting in 2022 and Beyond with Conrad O’Connell Marketing |
The 2022 People Problem: Four Key Components to Include in Your “People Strategy” with Steve Trover, CEO, Better Talent HR, Executive, Management |
Goodbye Silos, Hello Workflows: Leverage Technology to Simplify Workflows and Create Efficiencies with Lino Maldonado, President, BeHome247 Technology, Executive, Management, Property Care |
| 10:30 - 11:00 | Refueling Break, Networking, and Shopping sponsored by Safely (Vendor Hall) | ||
| 11:00 - 11:40 |
VRM Marketing Workshop: The Post-Pandemic Marketing Plan with Amy Hinote Marketing, Revenue Management |
Hire For Success: Remote Team Management and Staffing after the Great Resignation with Ari Eryorulmaz, Founder, Extenteam HR, Executive, Management |
What to know before you grow. with Jason Gann, TravelNet Solutions Technology, Executive, Management |
| 11:50 - 12:30 |
Proven Tactics: Website Features to Guide Your Booking Funnel with Mike Doute and Vanessa Humes, Intercoastal Net Designs (ICND) Marketing, Website Development |
Hurricanes, COVID-19, Chargebacks: Are You Prepared? With Tracy Cappel, Generali Global Assistance Executive, Management, Risk Mitigation |
How to Organize and Implement a New Property Management System with Claiborne Yarbrough, Barefoot Technology, Executive, Management |
| 11:50 - 12:30 | Additional Breakout Session: Everything You Need to Know About Selling Your Business in 2022: A Vacation Rental Managers Guide to Maximizing Value in the Sale of Your Business with Ben Edwards, CEO Weatherby Consulting Executive | ||
| 12:30 - 1:30 | Taste of Carolina Lunch sponsored by InhabitIQ | ||
| 12:50 - 2:00 |
Keynote Discussion― The Post-Pandemic Vacation Rental Industry Transformation with Executive Panel: Ali Breaux, Mike Harrington, Miller Hawkins, Whitney Sauls, and Clark Twiddy moderated by Amy Hinote; Plus an Important Regulations Discussion facilitated Rent Responsibly |
||
| 2:15 - 2:55 |
10 Simple Steps to Grow Your Vacation Rental Inventory with Brooke Pfautz, CEO, Vintory Executive, Management, Marketing, Owner Acquisition |
What Makes You Different? Setting Your Company and Properties Apart from the Sea of Vacation Rentals with Chris Curry, Brady Stump, and Austin Taylor, Inhabit IQ Marketing, OTAs |
The Ever-Growing Importance of Property Care Programs with Matt Barr, VP, Breezeway Property Care, Management, Executive |
| 2:55 - 3:25 | Refueling Break, Networking, and Shopping (Vendor Hall) | ||
| 3:25 - 4:05 |
Revenue Management Essentials: Optimize Your Pricing Strategy with Ryan Saylor, Beyond Revenue Management, Marketing, OTAs |
Addressing the Elephant in the Room: Is your vacation rental properly protected? with Edye Malcolm, VP, Safely Executive, Management, Risk Mitigation |
Change Management: The Opportunities and Challenges of a Technology Change with Jared Olinger, LMPM Technology, Executive, Management |
| 4:20 - 5:00 |
What We’ve Learned Pricing 1000s of Properties (Really) by Providing Revenue Management for 100s of Managers (Really) with Talia Lockard, Rented Revenue Management, Marketing, OTAs |
Confessions of a Former PM: Five Powerful Discoveries that Produce Stronger Profits with Fewer Frustrations with Wes Walker, CEO, Propersum Executive, Management, Marketing, Owner Acquisition |
Don't Just Survive, Thrive: Leveraging Technology to Reach Your Goals with a Leaner Team with Brian Brown, Guesty Technology, Management |
| 7:45 - 9:30 |
| Registration and Breakfast sponsored by Extenteam |
| 8:15 - 8:45 |
| Welcome and Breakfast Keynote - Overcoming Adversity (And How to Get Out of Your Own Head) with Karen Fleck |
| 8:45 - 9:35 |
| General Keynote―State of the Region: Post-Pandemic Vacation Rental Performance and 2022 Summer Forecast with Jason Sprenkle, CEO, Key Data |
| 9:50 - 10:30 |
|
The VR Digital Marketing Benchmarks You Should Be Hitting in 2022 and Beyond with Conrad O’Connell Marketing |
|
The 2022 People Problem: Four Key Components to Include in Your “People Strategy” with Steve Trover, CEO, Better Talent HR, Executive, Management |
|
Goodbye Silos, Hello Workflows: Leverage Technology to Simplify Workflows and Create Efficiencies with Lino Maldonado, President, BeHome247 Technology, Executive, Management, Property Care |
| 10:30 - 11:00 |
| Refueling Break, Networking, and Shopping sponsored by Safely (Vendor Hall) |
| 11:00 - 11:40 |
|
VRM Marketing Workshop: The Post-Pandemic Marketing Plan with Amy Hinote Marketing, Revenue Management |
|
Hire For Success: Remote Team Management and Staffing after the Great Resignation with Ari Eryorulmaz, Founder, Extenteam HR, Executive, Management |
|
What to know before you grow. with Jason Gann, TravelNet Solutions Technology, Executive, Management |
| 11:50 - 12:30 |
|
Proven Tactics: Website Features to Guide Your Booking Funnel with Mike Doute and Vanessa Humes, Intercoastal Net Designs (ICND) Marketing, Website Development |
|
Hurricanes, COVID-19, Chargebacks: Are You Prepared? With Tracy Cappel, Generali Global Assistance Executive, Management, Risk Mitigation |
|
How to Organize and Implement a New Property Management System with Claiborne Yarbrough, Barefoot Technology, Executive, Management |
| 11:50 - 12:30 |
| Additional Breakout Session: Everything You Need to Know About Selling Your Business in 2022: A Vacation Rental Managers Guide to Maximizing Value in the Sale of Your Business with Ben Edwards, CEO Weatherby Consulting Executive |
| 12:30 - 1:30 |
| Taste of Carolina Lunch sponsored by InhabitIQ |
| 12:50 - 2:00 |
|
Keynote Discussion― The Post-Pandemic Vacation Rental Industry Transformation with Executive Panel: Ali Breaux, Mike Harrington, Miller Hawkins, Whitney Sauls, and Clark Twiddy moderated by Amy Hinote; Plus an Important Regulations Discussion facilitated Rent Responsibly |
| 2:15 - 2:55 |
|
10 Simple Steps to Grow Your Vacation Rental Inventory with Brooke Pfautz, CEO, Vintory Executive, Management, Marketing, Owner Acquisition |
|
What Makes You Different? Setting Your Company and Properties Apart from the Sea of Vacation Rentals with Chris Curry, Brady Stump, and Austin Taylor, Inhabit IQ Marketing, OTAs |
|
The Ever-Growing Importance of Property Care Programs with Matt Barr, VP, Breezeway Property Care, Management, Executive |
| 2:55 - 3:25 |
| Refueling Break, Networking, and Shopping (Vendor Hall) |
| 3:25 - 4:05 |
|
Revenue Management Essentials: Optimize Your Pricing Strategy with Ryan Saylor, Beyond Revenue Management, Marketing, OTAs |
|
Addressing the Elephant in the Room: Is your vacation rental properly protected? with Edye Malcolm, VP, Safely Executive, Management, Risk Mitigation |
|
Change Management: The Opportunities and Challenges of a Technology Change with Jared Olinger, LMPM Technology, Executive, Management |
| 4:20 - 5:00 |
|
What We’ve Learned Pricing 1000s of Properties (Really) by Providing Revenue Management for 100s of Managers (Really) with Talia Lockard, Rented Revenue Management, Marketing, OTAs |
|
Confessions of a Former PM: Five Powerful Discoveries that Produce Stronger Profits with Fewer Frustrations with Wes Walker, CEO, Propersum Executive, Management, Marketing, Owner Acquisition |
|
Don't Just Survive, Thrive: Leveraging Technology to Reach Your Goals with a Leaner Team with Brian Brown, Guesty Technology, Management |