Tiffany Edwards


Raised in the vacation rental industry since youth, working from laundry to front desk, Tiffany Edwards has a unique perspective on vacation rental industry. Despite her deep seeded roots to the industry, Tiffany followed a path to government relations.

Tiffany has experience in many facets of the political arena. She worked for a political consulting firm, InsiderAdvantage, based in Atlanta Georgia. She has worked with former Senate President Don Gaetz and on the special election campaign for former Speaker John Thrasher in Jacksonville, Florida.

While still in college Tiffany worked for top ranked Georgia lobbying firm, GeorgiaLink Public Affairs Group. Following graduation, she became the Legislative and Campaign Contributions Coordinator for the firm, making her one of the youngest lobbyists in the state.

Marriage to a twenty-year vacation rental industry veteran brought her down to Southwest Florida where she worked as a Legislative Assistant for former Senate Majority Leader and current Florida Senate Rules Chair Lizbeth Benacquisto. Tiffany oversaw all community outreach including special events and constituent programs.

Tiffany currently is the President of Coletta Consulting, which focuses primarily on Vacation Rental Advocacy and fundraising efforts. She has worked with Newman-Dailey Resort Properties and other Property Managers to organize legislative efforts in the Destin area.   Her clients include Vacation Rental Management Association (VRMA) where she provides consulting, strategic efforts and fundraising for Advocacy and Governmental Relations. In her first year Tiffany’s involvement led the association to raise more than $100,000 for Advocacy efforts.

Tiffany and her husband own and operate Sanctuary Vacation Rentals with more than 100 properties located in Monterey County, California and Newman-Dailey Long-Term Properties serving nearly 500 long-term homeowners along the Emerald Coast of Northwest Florida. Currently, Tiffany serves on the Ascension Sacred Heart Hospital Emerald Coast Foundation Board as well as the Hope Medical Clinic Board. In her six years returning home to Destin she has raised close to $500,000 for local charities.

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