Ralf Garrison is a destination travel industry veteran recognized as a thought leader and innovator. He is also a serial entrepreneur of various travel-related businesses that he has founded over the years. Garrison creates a confluence of his research-analytics and storytelling in relation to destination resort communities and their tourism-dependent businesses. He enjoys helping those who are doing good work by reconciling the opportunities and challenges of resort town communities and their constituents. Garrison’s presentation style has been described as “a natural storyteller” who is “witty” and “sometimes irreverent, but rarely boring”.