Lyse Perrigo, Business Development Sr. Associate at STR, is responsible for growing and educating the lodging industry with a focus on development and strategy for short-term rentals, hostels, and serviced apartments. She is dedicated to helping the ever-changing hospitality industry understand the importance of how revenue management can assist with strategic and operational decisions. Prior to joining STR in 2015, she spent several years driving successful sales and revenue management campaigns with IHG. Lyse is based in STR’s North American headquarters located in Nashville, TN.