Experiential marketer that employs integrated marketing and CRM methods to create a bond with the customer. Adds value through customer analysis, identifying and refining products and market approaches. Leisure travel subject matter expert and also proficient in targeting group travel decision maker.
Specialties: Brand Strategy; Strategic Planning; Team Building; Agency/Vendor Management; Budget Development & Management; Cost Containment; Continuous Improvement Process; New Product Concepts & Launches; Effective advertising placement; Press Relations; Collateral, Web, email Development; Customer Relationship Management; Trendspotting; Sales & Tradeshow Support; Results Tracking; Franchisee Support; Integrated Marketing; Social Media
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