After serving as president/CEO of the Alabama Gulf Coast Area Chamber of Commerce from 1988 to 1993, Herb played a key role in the establishment of the Alabama Gulf Coast Convention and Visitors Bureau, which is now known as Gulf Shores & Orange Beach Tourism. He has led this organization as president/CEO since 1993. The tourism and hospitality industry honored his work in 2000 by inducting him into the Alabama Hospitality Hall of Fame. In 2001 and 2019, he was named the Alabama’s Tourism Promoter of the Year and in 2005, Herb was honored as Alabama’s Tourism Executive of the Year. Herb currently serves on the board of directors of the Coastal Alabama Business Chamber, the South Baldwin Chamber of Commerce, the Battleship USS Alabama Commission and the Erie Hall Meyer Charitable Fund. He is a graduate of Livingston University (now known as the University of West Alabama), where he was an All-American defensive lineman on the 1971 NAIA National Championship team coached by the legendary Mickey Andrews. After graduation, Herb was signed as a free agent by the Atlanta Falcons. Herb and his staff at the C.V.B. have been instrumental in the development and leadership of the Gulf Shores & Orange Beach Sports Commission. Working together with representatives of the cities of Gulf Shores and Orange Beach, the Coastal Alabama Business Chamber and the Gulf Shores High School, the Sports Commission has been highly successful in attracting hundreds of sporting events, including numerous conference and national collegiate championships, as well as many state high school and national youth sports championships. These events have given the youth of Baldwin County the opportunity to witness up close and personal what it takes to become a champion, not only in sports, but in life. A native of South Alabama, Herb and his wife Bessie have lived in the Gulf Shores area since 1978.