Archives

Strategy

THE PEOPLE PROBLEM

Of the many challenges for vacation rental managers, the most pervasive and the most constant always seem to be people. Putting the right people in the right seats is critical to the success of any business. With Sessions 5 unemployment at an all-time low, it’s harder…
Strategy

THE DATA BEHIND THE GUEST EXPERIENCE MOVEMENT: A GLIMPSE INTO WHY AIRBNB, BOOKING.COM, AND EXPEDIA ARE INVESTING MILLIONS OF DOLLARS INTO EXPERIENCES

Join Matthew Loney, President and CEO of Xplorie, as he reveals the data and rationale behind the OTA’s growing investment in experiences for guests. We’ll take a deep dive into what it means for the vacation rental industry and how you can leverage your local tours…
Gatlinburg, Marketing

SEO/SEM DISRUPTED: GOOGLE SHAKES UP THE FUNNEL

Changes at Google are disrupting traditional SEO and SEM strategies. How are these changes affecting marketing efforts, and how can VRMs navigate the new search format? Amber will demonstrate what has changed at Google, how channel managers and OTAs are working with Google’s new booking platform,…
Gatlinburg, Strategy

PROACTIVE HOMEOWNER ACQUISITION

Competition for new homeowners has sharply increased with the influx of new and aggressive multi-destination companies. Pfautz discusses how homeowners are making decisions about choosing a VRM in 2020 and how to tell your story and set your company apart from the competition. With a focus…
Marketing

MITIGATE BAD REVIEWS AND GET MORE 5-STAR REVIEWS

Most people do not leave reviews and those who do either had an amazing stay or well, you know, a really bad one. In this session, I will show you how to get more reviews so you have more data to make better decisions with as…
Gatlinburg, Strategy

LESSONS LEARNED—TECHNOLOGY, HIRING, OWNERS, GUESTS, LAUNDRY AND MORE

Experience is the best teacher, and some lessons are learned the hard way. Milo will candidly discuss some of these lessons he has learned over the last 15 years in vacation rental management, including implementing technology, hiring, working with homeowners, dealing with guests who want to…
Strategy

HR 411—CRITICAL WORKPLACE TOPICS FOR 2020

Workplace issues that kept leaders up at night in 2019 continue to cause more anguish in 2020. To assist you with a strong start as the calendar turns, we’re looking back at the key workplace topics that trended throughout 2019 that we expect will continue to…
Marketing

HOW TO LEVERAGE MARKETING TOOLS FOR BUSINESS DECISIONS & REAL RESULTS

While SEO and marketing tools provide incredible data, these tools oftentimes overwhelm non-marketing professionals. However, with a small amount of training, these tools can provide actionable data that provides a solid foundation for real-life business decisions. With David Angotti, SmokyMountains.com
Strategy

EXPERIENCE AND PROFESSIONALISM: WHY THEY MATTER IN THE VACATION RENTAL INDUSTRY

With new entrants in the vacation rental industry, the level of professionalism has seen a decline across the US. How is this lack of experience and diminished focus on best practices affecting the industry? Edwards will discuss the important of professionalism and how VRMs can raise…
Technology and Revenue Management

DATA-DRIVEN BUSINESS STRATEGY

VRMs now have access to a ton of data, including destination data, performance data, website analytics, call center data, property data, and more. But how do managers combine all of this data to make business decisions about growth, staffing, pricing, and marketing? Each piece of data…

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