The Importance of Asset Management for Vacation Rental Management Companies
Ed Ulmer is going to make the case for Vacation Rental Managers as Asset Managers. In periods of great turmoil relationships are won or lost. This is part of building your value proposition with your owners so that they will never consider leaving you because you do so much for them. We will discuss how you protect the owners asset (property) and grow them in a way that benefits their needs while you make money doing it. There also is a huge opportunity right now for adding Rent By Owners into your portfolio. In this current situation, RBO owners realize that they have limited good information on the state of their property and its market. The portals they use to manage their bookings see their property as just a commodity. Vacation Rental Management companies as Asset Manager’s for these RBOs is compelling.
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About Barefoot Technologies
Barefoot Technologies offers the most innovative and flexible solutions for property, resort and vacation rental management. Our value proposition includes the strongest trust accounting in the industry that includes group bookings, multi-owner, concierge/upsell and yield management. Our API allows us to continue to partner with other industry technology. Our current focus is on helping our clients become asset managers and on the philosophy of creating clients for life.
Edward Ulmer is the CEO of Barefoot Technologies. With a 96% client retention rate the consultative ERP rental system and company has strived to be the most innovative and cutting-edge system in the industry with many firsts to their name. Prior to his involvement with Barefoot, Ed was executive director of Destination Plymouth MA, and the Bar Harbor Area Association, both start up non-profits that ran the tourism offices for their respective towns. He also was the marketing director of a Pyramid Mall property and that is where he was introduced to the world of real estate and rentals. He has his real estate license in both NH and Massachusetts, and currently sits on the Board of Directors for NNEREN, the MLS body for NH and VT and on the executive Board for the Capitol Board of Realtors. He has participated in many real estate sales transactions and vacation, seasonal, long term and commercial rental transactions in the 20 years he has held his licenses. Finally he has acted as a tourism consultant including the set up of a Duck Boat business, adjunct professor of hospitality and tourism courses at Quincy College as well as taught seminars on revenue and asset management, social media, guerrilla marketing, segmentation and of course tourism for multiple chambers of commerce, VRMA and other tourism groups.