SEO/SEM Disrupted: Google Shakes Up the Funnel

Session Description:

Changes at Google are disrupting traditional SEO and SEM strategies. How are these changes affecting marketing efforts, and how can VRMs navigate the new search format? Amber will demonstrate what has changed at Google, how channel managers and OTAs are working with Google’s new booking platform, and what strategies VRMs can implement to get in front of the coming disruption.

Presented by:

Amber Carpenter, ProTravelTech

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