SEO/SEM Disrupted: Google Shakes Up the Funnel
Session Description:
Changes at Google are disrupting traditional SEO and SEM strategies. How are these changes affecting marketing efforts, and how can VRMs navigate the new search format? Amber will demonstrate what has changed at Google, how channel managers and OTAs are working with Google’s new booking platform, and what strategies VRMs can implement to get in front of the coming disruption.
Presented by:
Amber Carpenter, ProTravelTech
Downloadable Handouts:
Amber Carpenter has been part of the vacation rental industry since 2003. With an early start in the operations and owner relations side of the business, she has spent most of her career on the technology side of the industry. In the last decade, Amber built and sold a web marketing company to Instant Software (now HomeAway Software), she was the VP of eCommerce for Wyndham Vacation Rentals, the Chief Marketing Officer of The St. Joe Company, and most recently was the VP of Product for NAVIS before transitioning back to consulting with global hospitality software teams and tech-enabled vacation rental companies in early 2019.