Proactive Homeowner Acquisition
Competition for new homeowners has sharply increased with the influx of new and aggressive multi-destination companies. Pfautz discusses how homeowners are making decisions about choosing a VRM in 2020 and how to tell your story and set your company apart from the competition. With a focus on data and performance, VRMs can examine unique strategies and practices for targeting homeowners with the right message at the right time.
Brooke Pfautz is one of the industry’s foremost experts in growing vacation rental inventory. He got his start in the industry 12 years ago when he founded Vantage Resort Realty in Ocean City, MD and took an idea on a napkin to more than 500 properties in just five years. After a successful exit, he went on to grow inventory for other major vacation rental brands as a chief business development officer in Orlando, FL. Most recently, as an executive at a leading vacation rental software company, he saw first-hand through MasterMind groups that he launched and facilitated what worked and what didn’t for the 20 largest and most successful companies on the platform. Today, Brooke runs Vintory, the only outsourced business development agency in the vacation rental industry dedicated entirely to helping professional property managers add new homes to their programs.