Getting on the Same Page: Data and revenue management terminology, common KPIs, and data types for VRMs
Getting on the Same Page: Data and revenue management terminology, common KPIs, and data types for vacation rental managers — Presented by Cliff Johnson (Rented.com) and Jason Sprenkle (Key Data Dashboard) at the 2019 Vacation Rental Data and Revenue Management Conference
Cliff Johnson is the Chief Commercial Officer at Rented.com where he leads the growth and revenue management teams by helping property managers optimize the revenue of the homes in their existing portfolio and execute on a sustainable growth strategy. Before joining Rented.com, Cliff served as the Co-Founder of Vacasa for almost a decade. He oversaw the expansion of the company’s portfolio as the COO and later served as the Head of International as they grew to become the largest vacation rental manager in the United States and expanded to 16 countries. In addition to his role at Rented.com, Cliff is an active attorney licensed in Colorado and California and he serves as a board member for Eugene-based nonprofit MAPLE Microdevelopment. He is also an advisor to TripGrid, VirtualKEY, Vector Travel and Dweller – all startups within the travel and housing space and he is an avid promoter of socially conscious businesses and innovation in travel.