From Rags to Riches: Navigating Your Online Presence Both Now & Later with What You Have
Uncharted times indeed. This webinar will focus on what to leverage during this time in terms of keeping your company in the forefront from a marketing standpoint, whether you had to perform layoffs or you have a bored staff that needs work. Where should your focus be? We’ll explore different options you have available to make sure you stay relevant to your guests (and to Google when the time comes). What should you be looking at on your website to come out on top after the pandemic? Should you keep emailing? PPC? SEO? Social media posts? We will also dive into the type of message should you be sending out right now and once the virus is over? We’ll also discuss homeowner relations — keeping the ones you have on board and keeping your presence known for any scouting to make a switch. The overall goal is to stay relevant, not just with new potential customers, but to also make sure you don’t lose the years’ worth of customers you do have.
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Conversion Focused Websites & Digital Marketing – Founded in 1999, InterCoastal Net Designs (ICND) is an independently owned, forward-thinking company specialized in vacation rental website development and strategic marketing solutions to drive conversions. Whether that’s more reservations, leads, or owners, our solutions lead to direct revenue for your company. We are dedicated to being first-to-market with features and functionality that will keep you at peak performance by providing a better user experience for guests and value for your owners. Our experienced digital marketing team is committed to providing the latest technology and techniques to maintain and improve your online presence and drive qualified traffic to your website. Our marketing and web development, together with our superior customer support, provide the ideal agency experience to gain exposure and maximize online reservations.
Vanessa Humes is the Sales & Marketing Director (aka Master of the Universe – really it’s listed on their website) at InterCoastal Net Designs (ICND). When she’s not working on building new relationships and strengthening existing ones, she’s working with the team to make ICND the best it can be. She’s spent the last 10 years of her professional career in the Vacation Rental Industry, but prior worked with major hotel brands in Myrtle Beach. Her passion has been, and always will be, to get more direct bookings for her clients and share successful tactics that can be implemented into any marketing plan.